Hulanicki launched Biba in the 1960s, before it became a popular high-street brand in the 70s. The brand was relaunched in 2010 in House of Fraser stores, where it continues to be successful for its iconic patterns and prints.
What we find most inspiring about Hulanicki’s work is its subtle theatricality and use of beautiful Art Deco style. The designs are bold, statement prices yet remain sophisticated and elegant. The use of plush colours ensures a sense of luxury, making the Biba homeware collection feel really special.