This week we’re looking at fashion designer Barbara Hulanicki, though you might know her better as the founder of high-end clothing and homeware brand Biba.
Hulanicki launched Biba in the 1960s, before it became a popular high-street brand in the 70s. The brand was relaunched in 2010 inHouse of Fraser stores, where it continues to be successful for its iconic patterns and prints.
What we find most inspiring about Hulanicki’s work is its subtle theatricality and use of beautiful Art Deco style. The designs are bold, statement prices yet remain sophisticated and elegant. The use of plush colours ensures a sense of luxury, making the Biba homeware collection feel really special.
Recently, MoodyMonday underwent a re-branding so that the company’s ethos and values were better represented. To this end, the brand’s logo was also re-designed:
What does the new logo bring to mind?
For us, part of our ethos is about finding beauty in hidden or non-obvious places and bringing this secret treasure to light. The name ‘Moody Monday’ encapsulates this as we tend to think of Mondays as negative – it’s the start of the working week and everyone would sooner be at home relaxing. We aim to subvert this expectation, however, and demonstrate that there is joy to be found in even the most unlikely places.
Our new logo equally reflects this value. The design is based on an oyster – an object that, at first glance, is not particularly pleasing to the eye. However, when opened, oysters contain precious treasures that are beautiful, valuable, even sought-after.
Our designer, Eliza, aims to identify sources of hidden beauty and express this quality in her work to bring pleasure to our clients from a most unexpected place.